Fifi Flowers created a fictional fashion blog with fictional contributors who are characters in her book in the works: Stealing Hearts. Her main character Chanel Devlin is the editor-in-chief for the Fashionista Forward blog that was originated by Willow Dane, another character in Fifi's Just A Number novel.
When I was just starting out in my profession, in my spare time, I had tried my luck at being a fashionista blogger. I set up a free website where I wrote and posted photos about anything and everything fashion. It was just for fun, but it started getting hits and followers. Then, businesses began to contact me for paid sponsorships. A fluke turned into a money maker. The bigger it got, the more notice I received, and that was when the big article was written about me.